Our families have been long term entrepreneurs. One of our founders family has been in the business of high-end jewelry for over 50 years. She inherited a commitment for quality and design and became passionate about finding the best possible product for the right price. Our other founder comes from a family of Internet entrepreneurs, always striving to leverage technology to create great customer experiences.
By partnering up with a carefully curated set of manufacturers and suppliers, we sought to bring high quality, yet affordable jewelry to the market.